Research & Technology Enhancement
Most M/SMEs in Kenya do not engage in comprehensive market research before launching their products, often opting to imitate existing offerings instead. SUS-AFRIC provides M/SMEs and NPOs with the resources and expertise to navigate complex challenges, ensuring long-term resilience and success.
Explore Our ResearchSpecific Objectives
Our research and technology enhancement program is built on five strategic objectives that drive sustainable enterprise growth.
Product Quality
To improve the quality of products produced
Market Access
To increase sales locally and ensure access to export market opportunities
Growth & Innovation
To ensure growth and expansion through product re-engineering, innovation and new product lines
Resilience & Sustainability
To ensure resilience and sustainability by maintaining competitive advantage in business strategies
R&D Mentorship
To provide consistent and reliable pathway for coaching and mentorship for R&D
Ready to Gain a Competitive Edge?
Our evidence-based research services help enterprises make informed decisions, optimize product development, and unlock new market opportunities across Africa.
Submit a Research Request
Key Research Areas
Our research services span 10 critical areas designed to give enterprises the evidence-based intelligence they need.
Market Research
Evaluating market size, trends, competitive landscape, and customer demographics to assess product viability and inform marketing strategies.
Consumer Study
Understanding customer needs, preferences, behaviors, and experiences to design products that meet expectations and increase market acceptance.
Customer Satisfaction Study
Researching how users interact with products to gather insights on behaviors, motivations, and pain points for improved usability.
Product Testing
Testing prototypes in the market to gather feedback, validate ideas, and minimize risks before full-scale development.
Pricing Research
Analyzing market demand, competition, and customer willingness to pay, identifying optimal price thresholds that maximize revenue.
Competitor Analysis
Evaluating key competing brands, their strengths and weaknesses, and developing strategies for M/SMEs to counter the competition.
Demand Study
Projecting estimated sales of a product or service at a specific price to inform business planning and resource allocation.
Supply Chain Study
Identifying key market players and service providers that M/SMEs need to collaborate with to penetrate and expand in the market.
Value Chain Analysis
Analyzing systemic factors from production to value addition and marketing, identifying key players, constraints, and solutions.
Feasibility Study
Evaluating the likelihood of product success by assessing ROI, SWOT, and resources needed to determine business viability.
Submit a Research Request
Need market intelligence, consumer insights, or feasibility analysis? Submit a request and our research team will get back to you.
Submit RequestResearch & Technology Enhancement
Most M/SMEs in Kenya do not engage in comprehensive market research before launching their products, often opting to imitate existing offerings instead. SUS-AFRIC provides M/SMEs and NPOs with the resources and expertise to navigate complex challenges, ensuring long-term resilience and success.
Explore Our ResearchSpecific Objectives
Our research and technology enhancement program is built on five strategic objectives that drive sustainable enterprise growth.
Product Quality
To improve the quality of products produced
Market Access
To increase sales locally and ensure access to export market opportunities
Growth & Innovation
To ensure growth and expansion through product re-engineering, innovation and new product lines
Resilience & Sustainability
To ensure resilience and sustainability by maintaining competitive advantage in business strategies
R&D Mentorship
To provide consistent and reliable pathway for coaching and mentorship for R&D
Ready to Gain a Competitive Edge?
Our evidence-based research services help enterprises make informed decisions, optimize product development, and unlock new market opportunities across Africa.
Submit a Research Request
Key Research Areas
Our research services span 10 critical areas designed to give enterprises the evidence-based intelligence they need.
Market Research
Evaluating market size, trends, competitive landscape, and customer demographics to assess product viability and inform marketing strategies.
Consumer Study
Understanding customer needs, preferences, behaviors, and experiences to design products that meet expectations and increase market acceptance.
Customer Satisfaction Study
Researching how users interact with products to gather insights on behaviors, motivations, and pain points for improved usability.
Product Testing
Testing prototypes in the market to gather feedback, validate ideas, and minimize risks before full-scale development.
Pricing Research
Analyzing market demand, competition, and customer willingness to pay, identifying optimal price thresholds that maximize revenue.
Competitor Analysis
Evaluating key competing brands, their strengths and weaknesses, and developing strategies for M/SMEs to counter the competition.
Demand Study
Projecting estimated sales of a product or service at a specific price to inform business planning and resource allocation.
Supply Chain Study
Identifying key market players and service providers that M/SMEs need to collaborate with to penetrate and expand in the market.
Value Chain Analysis
Analyzing systemic factors from production to value addition and marketing, identifying key players, constraints, and solutions.
Feasibility Study
Evaluating the likelihood of product success by assessing ROI, SWOT, and resources needed to determine business viability.
Submit a Research Request
Need market intelligence, consumer insights, or feasibility analysis? Submit a request and our research team will get back to you.
Submit Request