Sus-Afric Institute Building Skills for Career Excellence

Your LOGO is not a brand. Gain expert insights into building a lasting Non profit brand, branding for NGOs positioning, strategic innovative fundraising and resource mobilization techniques that sustain impactful projects and organizational growth. In order to mobilize resources, there is a need for Non profit organizations to position themselves, differentiate themselves and build strong brands that leave a lasting impression in the community. This training equips founders, directors, head of programmes with skills and capabilities to design programs that align with community needs and donor landscape. To maintain a sense of purpose, communicate the purpose and sustain the organizations' ability to mobilize resources.

The training will cover the following

·       Positioning your organization

·       Donors and partnership Development

·       Preparing for donors and partner visits

·       Developing a resource mobilization strategy

·       Communication for resource mobilization.

Unlock innovative product development strategies to create, refine, and launch market-ready products that meet customer needs and drive growth.

This is a comprehensive SMEs business coaching package that focuses on improving the overall performance of the business focusing on sales growth, revenue, profit and loss, cost per sale, numb​​er of new customers, full cost recovery model, return on assets, client portfolio, market share and customer satisfacti​​on 

The Training and coaching covers Product and the business model design, Organization Capacity Strengthening (OCS) MMSEs investor Readi​​ness (MSEs-IRs) Risks and Mitigation Measures

Product and the business model: This will be coached based on the lean canvas and the business model canvas benchmarking to identify current products they offer, who they target, how much they charge for services, and their viability. Their ability to continuously develop the product, ability to market the product, ability to balance their costs and revenues, ability to maintain relationships with partners and other clients.

Organization Capacity Strengthening (OCS): Focuses on the ability to run a business to profitability. This session reflects the management structure, Human resource skills available, the Marketing strategies, financial management strategies, cost management, operations efficiency and availability of systems to support operations.

MMSEs investor Readiness (MSEs-IRs):  Focus on the ability of the SMEs to develop more products, identify potential investors / sources of capital, ability to pitch, ability to mobilize resources, ability to develop contracts and terms of engagement, ability to negotiate, to attract capital.

Risks and Mitigation Measures:  Focuses on ability to identify risks, handle unforeseen challenges, ability to innovate, re-invent and survive the business environment. This is measured against a risk register.

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SUS-AFRIC has developed a comprehensive capacity strengthening program for Non-Profit Organizations (NPOs). Participating NPOs consistently demonstrate improved governance structures, enhanced project development, and strengthened financial management systems. This builds trust with partners and donors, significantly increasing their access to grants.

This program runs for one year, the partners take an assessment, to enroll in the program and are supported to strengthen their institutions. 

The program will run one hour per day online  trainings and capacity building. The following topics are covered on different days 

1. Institutional governance, setting up the board, and organization internal controls 
2. Branding, communication strategy and digital presence 
3. Strategic planning and business development / resource mobilization 
4. Project implementation, monitoring, evaluation and documentation 
5. Financial management, budget control and grants management 
6. Any other questions and customized support can be provided 

Become an expert in market systems development, manage value chain cycle, innovative value chain financing, designing and implementing value chain project, M&E of Value Chain Projects and risk management in value chain development process and management. The following topics will be covered. 

Introduction to Agriculture Value Chain

• Definition of value chain
• Key concepts in value chain
• Value chain cycle

Value Chain Analysis

• Introduction to value chain development
• Key concepts in value chain analysis
• Value chain analysis process
• Mapping a value chain
• Tools and techniques in value chain analysis
• Case study: Value chain analysis

Market Analysis and Development

• Introduction to market analysis
• Supply, demand and price setting
• Standards and certification
• Analyzing competition

Market Linkages

• Introduction to market linkages
• Types of market linkages
• Factors affecting success of linkages
• Enabling environment in market linkages

Value Chain Governance

• Introduction to value chain governance
• Importance of value chain governance
• Types of value chain governance
• Analyzing value chain governance

Value Chain Financing

• Introduction to Value Chain Financing
• Type of Value Chain Finance
• Instruments to promote agricultural value chain finance

Agriculture Value Chain Project Design 

• Formulation of the project goal statement
• Project causal pathway design
• Development of a logical framework