Sus-Afric Institute Building Skills for Career Excellence

Become an expert in designing effective campaigns to address a wide range of social issues, including: - Promoting health behaviors (e.g., vaccination, hygiene, use of toilets, ending GBV, promoting peace, adoption of new farming practices, family planning, nutrition etc) through Social Behavior Change Communication (SBCC). Awareness raising is not enough to change behaviour. SBCC is a systematic process that uses communication to influence individuals and communities to adopt behaviors that lead to positive outcomes, particularly in areas like health, development, and social issues.   Raising awareness about social issues (e.g., gender equality, environmental protection).  Mobilizing communities to take action (e.g., disaster preparedness, community development).  Staff will learn how to apply tactics from marketing, social and community mobilization, mass media, entertainment, advocacy, interpersonal communication, social media and other communication approaches to support positive social and individual change. 

This masterclass is designed for NGO staff working in Gender, WASH, peace building, food security, health and nutrition, It empowers participants to design strategic communication initiatives that effectively drive social behavior change and enhance community impact. 

Your LOGO is not a brand. Gain expert insights into building a lasting Non profit brand, branding for NGOs positioning, strategic innovative fundraising and resource mobilization techniques that sustain impactful projects and organizational growth. In order to mobilize resources, there is a need for Non profit organizations to position themselves, differentiate themselves and build strong brands that leave a lasting impression in the community. This training equips founders, directors, head of programmes with skills and capabilities to design programs that align with community needs and donor landscape. To maintain a sense of purpose, communicate the purpose and sustain the organizations' ability to mobilize resources.

The training will cover the following

·       Positioning your organization

·       Donors and partnership Development

·       Preparing for donors and partner visits

·       Developing a resource mobilization strategy

·       Communication for resource mobilization.

Learn the art of crafting persuasive proposals that align with funder priorities and increase the likelihood of securing essential project funding.

Become an expert in market systems development, manage value chain cycle, innovative value chain financing, designing and implementing value chain project, M&E of Value Chain Projects and risk management in value chain development process and management. The following topics will be covered. 

Introduction to Agriculture Value Chain

• Definition of value chain
• Key concepts in value chain
• Value chain cycle

Value Chain Analysis

• Introduction to value chain development
• Key concepts in value chain analysis
• Value chain analysis process
• Mapping a value chain
• Tools and techniques in value chain analysis
• Case study: Value chain analysis

Market Analysis and Development

• Introduction to market analysis
• Supply, demand and price setting
• Standards and certification
• Analyzing competition

Market Linkages

• Introduction to market linkages
• Types of market linkages
• Factors affecting success of linkages
• Enabling environment in market linkages

Value Chain Governance

• Introduction to value chain governance
• Importance of value chain governance
• Types of value chain governance
• Analyzing value chain governance

Value Chain Financing

• Introduction to Value Chain Financing
• Type of Value Chain Finance
• Instruments to promote agricultural value chain finance

Agriculture Value Chain Project Design 

• Formulation of the project goal statement
• Project causal pathway design
• Development of a logical framework

Business enterprises are able to redesign their products, their packaging to respond to customer desires, needs and convenience. 

Business enterprises are able to asses market gaps, analyse competition and suggest products ideas that they can offer. Market gap report