SWIFT Program
SUS-AFRIC's Worldwide Initiative for Facilitating Trade in Africa — a mentorship program developing African brands to achieve competitive advantage worldwide through research, quality improvement, market access strategies, and cross-border trade facilitation.
Explore Modules
Developing African Brands to Have a Competitive Advantage Worldwide
This is a mentorship program for local manufacturing companies in Africa, to conduct research on the product, improve product quality to meet international standards, develop market access strategies and cross-border trade preparedness and facilitation.
Submit a request for SWIFT programKey Program Modules
Nine comprehensive modules taking manufacturing enterprises from market research through to global trade readiness.
Market Research
Helps Manufacturing companies in evaluating market size, trends, competitive landscape, and customer demographics within a specific market. It helps assess whether the product has a chance of success, identifies opportunities, and informs enterprises' product and marketing strategies.
Consumer Study
Supports Manufacturing companies to understand customer needs, preferences, behaviors, and experiences. This allows enterprises to design products that meet customer expectations and solve problems, increasing the likelihood of market acceptance.
Product Development & Prototyping
SUS-AFRIC provides coaching to enterprises throughout their journey in building a working version or prototype, with engineers designing the actual product.
Testing and Market Validation
User centric testing or pilot programs to ensure the product functions properly and meets user needs.
Product Branding and Packaging
Based on consumer study, SUS-AFRIC supports enterprises on how to package and brand products.
Market Positioning
Supports companies to identify markets and evaluate its potential to transition into the African regional market or broader international trade.
Global Standards & Certifications
Supports companies to meet technical compliance for mandatory international certifications, safety and global standards.
Logistics & Documentation Capacity
Supports companies to handle the "paperwork of export." This includes generating Certificates of Origin, and complex shipping documents. It also assesses the "Traceability System" — the ability to track a product from the manufacturer to the final consumer.
Supply Chain Scalability
Supports company's suppliers to identify distributors and retailers to meet the strict quality and volume requirements of an export contract.
From Local Production to Global Markets
Whether you're launching a new product or scaling across borders, SWIFT provides end-to-end mentorship to conduct research on the product, improve product quality to meet international standards, develop market access strategies and cross-border trade preparedness and facilitation.
Submit a request for SWIFT programReady to Go Global?
Take a SWIFT assessment and get mentorship support to develop your brand, meet international standards, and access new markets across Africa and beyond.
Submit a request for SWIFT programSWIFT Program
SUS-AFRIC's Worldwide Initiative for Facilitating Trade in Africa — a mentorship program developing African brands to achieve competitive advantage worldwide through research, quality improvement, market access strategies, and cross-border trade facilitation.
Explore Modules
Developing African Brands to Have a Competitive Advantage Worldwide
This is a mentorship program for local manufacturing companies in Africa, to conduct research on the product, improve product quality to meet international standards, develop market access strategies and cross-border trade preparedness and facilitation.
Submit a request for SWIFT programKey Program Modules
Nine comprehensive modules taking manufacturing enterprises from market research through to global trade readiness.
Market Research
Helps Manufacturing companies in evaluating market size, trends, competitive landscape, and customer demographics within a specific market. It helps assess whether the product has a chance of success, identifies opportunities, and informs enterprises' product and marketing strategies.
Consumer Study
Supports Manufacturing companies to understand customer needs, preferences, behaviors, and experiences. This allows enterprises to design products that meet customer expectations and solve problems, increasing the likelihood of market acceptance.
Product Development & Prototyping
SUS-AFRIC provides coaching to enterprises throughout their journey in building a working version or prototype, with engineers designing the actual product.
Testing and Market Validation
User centric testing or pilot programs to ensure the product functions properly and meets user needs.
Product Branding and Packaging
Based on consumer study, SUS-AFRIC supports enterprises on how to package and brand products.
Market Positioning
Supports companies to identify markets and evaluate its potential to transition into the African regional market or broader international trade.
Global Standards & Certifications
Supports companies to meet technical compliance for mandatory international certifications, safety and global standards.
Logistics & Documentation Capacity
Supports companies to handle the "paperwork of export." This includes generating Certificates of Origin, and complex shipping documents. It also assesses the "Traceability System" — the ability to track a product from the manufacturer to the final consumer.
Supply Chain Scalability
Supports company's suppliers to identify distributors and retailers to meet the strict quality and volume requirements of an export contract.
From Local Production to Global Markets
Whether you're launching a new product or scaling across borders, SWIFT provides end-to-end mentorship to conduct research on the product, improve product quality to meet international standards, develop market access strategies and cross-border trade preparedness and facilitation.
Submit a request for SWIFT programReady to Go Global?
Take a SWIFT assessment and get mentorship support to develop your brand, meet international standards, and access new markets across Africa and beyond.
Submit a request for SWIFT program