All Courses

Become an expert in designing effective campaigns to address a wide range of social issues, including: - Promoting health behaviors (e.g., vaccination, hygiene, use of toilets, ending GBV, promoting peace, adoption of new farming practices, family planning, nutrition etc) through Social Behavior Change Communication (SBCC). Awareness raising is not enough to change behaviour. SBCC is a systematic process that uses communication to influence individuals and communities to adopt behaviors that lead to positive outcomes, particularly in areas like health, development, and social issues.   Raising awareness about social issues (e.g., gender equality, environmental protection).  Mobilizing communities to take action (e.g., disaster preparedness, community development).  Staff will learn how to apply tactics from marketing, social and community mobilization, mass media, entertainment, advocacy, interpersonal communication, social media and other communication approaches to support positive social and individual change. 

This masterclass is designed for NGO staff working in Gender, WASH, peace building, food security, health and nutrition, It empowers participants to design strategic communication initiatives that effectively drive social behavior change and enhance community impact. 

Your LOGO is not a brand. Gain expert insights into building a lasting Non profit brand, branding for NGOs positioning, strategic innovative fundraising and resource mobilization techniques that sustain impactful projects and organizational growth. In order to mobilize resources, there is a need for Non profit organizations to position themselves, differentiate themselves and build strong brands that leave a lasting impression in the community. This training equips founders, directors, head of programmes with skills and capabilities to design programs that align with community needs and donor landscape. To maintain a sense of purpose, communicate the purpose and sustain the organizations' ability to mobilize resources.

The training will cover the following

·       Positioning your organization

·       Donors and partnership Development

·       Preparing for donors and partner visits

·       Developing a resource mobilization strategy

·       Communication for resource mobilization.

Learn the art of crafting persuasive proposals that align with funder priorities and increase the likelihood of securing essential project funding.

Acquire essential skills in project monitoring and evaluation to assess performance, measure success, and foster data-driven improvement.

Unlock innovative product development strategies to create, refine, and launch market-ready products that meet customer needs and drive growth.

This is a comprehensive SMEs business coaching package that focuses on improving the overall performance of the business focusing on sales growth, revenue, profit and loss, cost per sale, numb​​er of new customers, full cost recovery model, return on assets, client portfolio, market share and customer satisfacti​​on 

The Training and coaching covers Product and the business model design, Organization Capacity Strengthening (OCS) MMSEs investor Readi​​ness (MSEs-IRs) Risks and Mitigation Measures

Product and the business model: This will be coached based on the lean canvas and the business model canvas benchmarking to identify current products they offer, who they target, how much they charge for services, and their viability. Their ability to continuously develop the product, ability to market the product, ability to balance their costs and revenues, ability to maintain relationships with partners and other clients.

Organization Capacity Strengthening (OCS): Focuses on the ability to run a business to profitability. This session reflects the management structure, Human resource skills available, the Marketing strategies, financial management strategies, cost management, operations efficiency and availability of systems to support operations.

MMSEs investor Readiness (MSEs-IRs):  Focus on the ability of the SMEs to develop more products, identify potential investors / sources of capital, ability to pitch, ability to mobilize resources, ability to develop contracts and terms of engagement, ability to negotiate, to attract capital.

Risks and Mitigation Measures:  Focuses on ability to identify risks, handle unforeseen challenges, ability to innovate, re-invent and survive the business environment. This is measured against a risk register.

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Master advanced sales techniques, impactful marketing strategies, and effective communication skills to boost customer engagement and accelerate business growth.

Learn how to identify a market gap, comes up with a business idea, develop a product offering, an approach to market with clear business model, guaranteed revenue streams. Define what sets the business apart from competitors (differentiation/ comparative advantage.

This training will cover the following in business idea validation and business model implementation 

• How to Identify the problem your business is trying to solve 
• How to identify the solution to the problem 
• How to come up with a value preposition 
• How to differentiate your business from existing alternatives to your product 
• How to be innovative and develop product uniqueness 
• How to effectively define customers segments and customer targeting 
•  how to choose both distribution and communication channels to reach your customers  
• How to prioritize customer segments based on profitability 
•  Customer relationship management and customer experience
•  Identify and optimize revenue streams through cross selling 
•  How to identify key required resources for your business success  
• The key activities and tactic to implement 
•  How to identify key partnerships that bring success 
•  Defining the financial capital required for the business 

Business enterprises are able to plan within available resources. Come up with a viable business plan that is profitable

Business enterprises know how to keep important business records, Financial readiness and risk management. Sample financial statements, sales records.

Business enterprises develop product specific strategies. Each learner develops marketing strategy.

Business enterprises can use internet and social media tools for business eg ecommerce, Facebook, twitter, Instagram, website. Business enterprises develop simple website and online pages for their business

Business enterprises are able to asses market gaps, analyse competition and suggest products ideas that they can offer. Market gap report

Business enterprises are able to redesign their products, their packaging to respond to customer desires, needs and convenience. 

Become an expert in market systems development, manage value chain cycle, innovative value chain financing, designing and implementing value chain project, M&E of Value Chain Projects and risk management in value chain development process and management. The following topics will be covered. 

Introduction to Agriculture Value Chain

• Definition of value chain
• Key concepts in value chain
• Value chain cycle

Value Chain Analysis

• Introduction to value chain development
• Key concepts in value chain analysis
• Value chain analysis process
• Mapping a value chain
• Tools and techniques in value chain analysis
• Case study: Value chain analysis

Market Analysis and Development

• Introduction to market analysis
• Supply, demand and price setting
• Standards and certification
• Analyzing competition

Market Linkages

• Introduction to market linkages
• Types of market linkages
• Factors affecting success of linkages
• Enabling environment in market linkages

Value Chain Governance

• Introduction to value chain governance
• Importance of value chain governance
• Types of value chain governance
• Analyzing value chain governance

Value Chain Financing

• Introduction to Value Chain Financing
• Type of Value Chain Finance
• Instruments to promote agricultural value chain finance

Agriculture Value Chain Project Design 

• Formulation of the project goal statement
• Project causal pathway design
• Development of a logical framework